Picking the wrong name could prove disastrous; the right name (brand) could add many sales dollars. The following checklist should help. However, it is unlikely that any name will meet all these criteria, and there have been many successful names that met but a few. Good luck!
- Is the name distinctive?
- Is the name instantly recognized?
- Is the name easy to remember?
- Is the name pleasant to see?
- Is the name pleasant to say?
- Is the name easy to spell?
- Is the name itself confusing?
- Is the name easily confused with other names?
- Is there a connection between the name and the product, service, or business venture it represents?
- Does the name suggest what the business venture, product, or service does
- Is the name descriptive of the benefits offered by the product, service, or business venture?
- Does the name convey the proper image?
- Does the name fit customers expectations?
- Does the name reinforce customer expectations?
- Are there any negative connotations with the name
- Is the name limiting?
- Does the name coordinate with other names used in the organization?
- Does the name work in all target markets?
- Can the name be legally protected?