A Unique Selling Proposition is typically a short statement, tag line, or slogan ...
... that succinctly describes what distinct benefits or value a business, product, or service delivers to customers.
Examples:
M&Ms ... "Melts in your mouth, not in your hand."
Head & Shoulders ... "You get rid of dandruff."
FedEx ... "When your package absolutely, positively has to get there overnight."
Raytheon Missile Systems ... "Customer success is our mission."
... that succinctly describes what distinct benefits or value a business, product, or service delivers to customers.
Examples:
M&Ms ... "Melts in your mouth, not in your hand."
Head & Shoulders ... "You get rid of dandruff."
FedEx ... "When your package absolutely, positively has to get there overnight."
Raytheon Missile Systems ... "Customer success is our mission."