- Spontaneous ... trying to sell snacks in class
- Small business ... “mom & pop” sandwich shop
- Conventional ... software development firm
- Corporate ... internal venture, spin-off
- Acquisition ... merge strengths ... example: Disney & Pixar
- Transformational ... “change the way” pizza is delivered ... example: Domino’s Pizza
- Visionary ... “change the way” people use computers ... example: Microsoft, Apple